SEEL is where many begin their journey: workforce trainees, contractors, communities, and even utilities new to equity-focused program design. From this core truth emerged a powerful positioning idea:
“You don’t have to end with SEEL to start with SEEL.”
DIRECTION 1: “Success Starts With SEEL”
SEEL is not just an implementer. It is a logistics engine for clean energy transformation—capable of moving people, programs, and resources with precision and purpose.
This adjacent campaign positions SEEL as a national leader in community implementation logistics, creating a niche that no other firm occupies.
DIRECTION 2: “SEEL is Your Springboard”
Adjacent campaign